Hi. I'm the human attached to this business. I'm a qualified graphic designer, which is occasionally helpful, but mostly I'm just a highly critical, flawed person doing the best I can and probably getting it wrong more than I get it right.

This entire venture is less a confident business plan and more the unavoidable noise that came out when I stopped trying to filter myself. After a lot of life experience—the kind that makes you choose a dark sense of humour over crying—I learned that truth is the only tool that actually works. It's necessary for connection, for freedom, and especially for being honest with yourself.

These prints are the direct result: an accidental public announcement from the inside of my head. They are the unresolved issues framed, the internal monologue made visible. 

Look, I love typography. I’ve spent genuinely embarrassing amounts of time reading books on grid systems and obsessing over font choices. I can, and often do, calculate type and leading within the Golden Ratio. I know the rules of perfect design. I just let the messy side of my brain win most of the time.

The flaws are intentional. The chaotic lines provide a slight, false sense of security for the reader before the harsh, cynical truth of the statement lands. It’s what makes the work human, and I believe we’re all psychologically hardwired to connect to things that look just as stressed as we are.

My work comes with brutal honesty and a certain amount of swearing. I’m comfortable with that. If my transparency is too jarring or confronting for you, then honestly, that's fine. Go find other art to plaster your walls with—you do you.

And if you’re planning to tell me your five-year-old could draw that? Cool, ask them to. There's your answer; I've saved you the hassle of finding me on social media or sending an email. If it doesn't look quite the same, remember it's not their fault; they're five. And seriously, pay them. Teach your kids early that artists deserve to get paid for their work. You don't want them turning 25 and still doing art on request without payment. Your kid's gotta eat!

I'm not offering an emotional exorcism, but I have found that my unflinching comfort in talking about the things others avoid is actually the only thing I'm any good at.

If my accidental honesty can make one person feel seen, understood, or empowered, then that’s a win.

If the Anti-Hero Series serves as a reminder that you survived, that you're a badass individual who can stop giving a shit, then good. If the Literal Series makes you feel less alone when you are absolutely exhausted by people and pretence, then amazing.

I am using my design skills to turn the internal scream into a public announcement. This is an unapologetic statement that your aesthetic choices are intrinsically linked to your unresolved and longstanding issues.

If you’re looking for art that understands why you’re exhausted, why you’re a little bit feral, and why you keep your walls up—welcome home.

We're all a mess, that’s the fundamental truth of humanity, and that’s okay, and that's the point.